CHAPTER ONE
INTRODUCTION
1.1 Background
Today’s market is more challenging and dynamic. This is due to the advancement of innovative ideas and products. In this competitive age, to be a successful personality one has to be competent in that field and it is possible only through hard work, dedication and commitment. For that, internship program provides a platform to the students for gaining greater practical knowledge to perform effectively in dynamic corporate environment with working experience. It teaches about the corporate culture, develops public relationship skills, and makes competent to work in a dynamic environment.
The internship program under the BBA is mainly focused at providing the practical exposure to the students who have acquired the plenty of theoretical knowledge in the related field of the study. Hence, the focus of the study is to analyze the student ability to cope with the real work scenario. The study is for the partial fulfillment of the BBA, Tribhuvan University and is also beneficial to those who are interested in the marketing and advertising products and services provided by the Advertising Agency in Nepal.
The project report has been prepared in accordance to the internship experience gained during eight weeks in Prisma Advertising (Associate Ogilvy & Mather). This report provides information about Prisma Advertising regarding working environment and organizational culture. It helps to know how internship program support the students to understand, identify and analyze the importance of organizational process, business environment and real work environment problems.
Moreover, the major objective of the study is to gain the insight knowledge about the advertising services provided to the clients by the agency. It assists in improving the interpersonal and communication skills required to sustain in the competitive business environment. It also increases the ability of the students to tackle in the business problems to grasp the opportunity and to face threats.
1.2 Objectives of the Study
The objective of the internship report is to provide information about the activities which are performed in Client Servicing, Media and PR of Prisma Advertising.
Followings are the objectives of the study:
• To present the understanding of internee about the Nepalese Advertising Sector
• To demonstrate the understanding about the working procedure of Client Servicing Department of Prisma Advertising.
• To show the acquaintances with research work carried under Client Servicing Department
• To present the familiarization with the the real working environment.
1.3 Methodology
The methodology is the process to be followed to complete the study. The methodology is the key part of the study as the effectiveness of study also determines the success of the study.
Sources of Data
Following are the sources of data, the internee used for the study.
i. Primary sources:
During the internship period, we were able to collect data relating to Prisma Advertising by direct observation of the working pattern of staffs and us personally doing it. The primary sources of data include
Literature review: From different internal publications of Prisma Advertising and the internet
Expert interview: In-depth interview with the key informants
Observations: self-study and informal discussion with staff
ii. Secondary sources
Internet: Organization’s websites and others
Various booklets, brochures and publications
Prisma’s client servicing a PR related documents
Methodology of data collection
Various methodologies used for the data collection are:
i. Observation:
Close observation of the activities performed by various authorized people has undoubtedly been the first and most important method of data collection.
ii. Discussion:
At time informal interviews were also taken. Most of the question was asked either prior to the working hour, post working an hour and any gap available such that the employees would not get disturbed.
iii. Surfing through the internet:
The internet has also become one of the important methods of the data collection. Since the basic things already published on the net were directly downloaded which had in turn provided us more time and reduced the unnecessary questionnaires to the interviewee.
1.3.1 Organization Selection
Task of organization selection was a really tough task to do but an informative one. Our campus had given us the job to search an institution for the internship on our own so it was a good exploring time for me. The internee was doing the specialization course on Marketing so I preferred Advertising Agencies for the internship.
Among the various alternative agencies selected, Internee was fortunate to receive an early response from Prisma Advertising having its office at Kalikasthan, Dillibazar.
1.3.2 Placement
During the period, internee got an opportunity to learn about working procedures and, get familiar with the organizational culture and working environment. During the internship period, our supervisor had effective placement and tasks allocated for the interns. Since the internee was not specifically under any single department, the total period was spent on learning the basics of advertising and its services being focused on marketing and client satisfaction; market and consumer research being my forte.
Table No 1.1: Placement
Department/Week
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1st
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2nd
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3rd
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4th
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5th
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6th
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7th
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8th
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Client Servicing Department
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PR Department
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Media Department
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1.3.3 Duration of internship
The internship duration set by the Tribhuvan University for BBA program is for the period of eight weeks. I completed the internship of eight weeks from 27 June to 21 Aug.
1.4 Activities performed in the Internship period
During the internship period, internee was provided work at three major departments:
a) Client Servicing Department
b) PR Department
c) Media Department
The glimpse of the activities performed is stated below, but the detail analysis will be done in ‘chapter 4’ of this report.
a) Client Servicing Department
Assisted in consumer research for refreshment drink TANG.
Conducted extensive research on Media Habits of prospective Coke consumers
Assisted in research about the market presence of Pashupati paints, focusing mainly on Pashupati Paints’ Luxuria Emulsion.
Conducted consumer research on the usage of House Paints.
Researched about the Nepalese Airlines Companies providing Domestic airline services.
Assisted the CSEs of BNL to maintain the correspondence database
Tracing out the competitors’ products in the market
Taking the evidential photographs to show to the clients
Documentation and minor report preparation
b) P R Department
Scanning and documentation of Advertisements by Prisma in various daily Newspapers
Scanning and documentation of Advertisements by Prisma’s competitors
Tracing the news and media coverage of clients as well as competitor
c) Media Department
Gathering of information for Media Supervisor regarding the World’s Top 10 Websites and Nepal’s Top 10 Websites
Gathering of data related to the reach of mobile telephones and mobile internet access in Nepal
Data collection regarding the district wise population of Nepal.
1.5 Limitations
Some limitations were found during the internship period. They are shown as below:
• The allocated time was not sufficient to fully familiar with the organizational environment and its procedures.
• Due to privacy standard of the agency, information regarding clients was not available in details.
• The validity of report fully depends on the information provided by the concerned authorities.
• Due to the busy schedule of organizations staffs, they were unable to share the overall knowledge they had.
• Restricted access over Creative Department due to private policy of agency for confidentiality maintenance has shrunk the scopes of exposure in it
• Since the report is confined to only some topics, all the learned and collected information are not presented in the report.
CHAPTER TWO
INTRODUCTION OF THE INDUSTRY
2.1 Origin and meaning of the word Advertisement
• Origin:
The word advertisement is derived from the Latin word ‘advert ere’ which means to turn the mind towards.
• Meaning:
1. A paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
2. A public notice, especially in print.
3. The action of making generally known; a calling to the attention of the public
Advertising today is world phenomena and is defined differently by various scholars. Wright et al in his book has defined advertising as “controlled, identifiable information and persuasion by means of mass communications media”.
Today, advertising is accepted and viewed as a form of mass communication. As M.L. Defleur put, “Mass Communication is a process in which professional communicators use media to disseminate message, widely, rapidly and continuously to arouse intended meanings in large and diverse audiences in attempts to influence them in variety of ways”. Advertising can be also viewed as mass communication process, where professional communicators are involved, they use media and try to motivate the audience influencing them in variety of ways.
According to American Marketing Association, “Advertising is any form of non-personal presentation and promotion of ideas, goods and services usually paid for by an identified sponsor”.
SOME ADVERTISING TERMS TO REMEMBER
• Tagline:
A tagline is a creative, often witty, ad slogan that helps people remember a particular product.
• Brand: Brand
It is the name of a product or service that is very easily recognizable. People buy the product because of the brand name. Some famous brands are Dettol, Pepsi cola, Parle G, Hawkins pressure cooker, Bajaj scooter, Yamaha motorbikes, Cadburys chocolate, Ponds soap, Sunsilk shampoo, Band-Aid, Lifebuoy soap.
• Campaign:
An advertisement campaign is a series of advertisement messages that share a single idea and theme which together make up an advertisement strategy for a product, service, or institution. Advertising campaigns appear in different media across a specific time frame. An example of an advertising campaign is the
• Target audience:
Target audience or target group is the primary group of people that something, usually an advertising campaign, is aimed at. A target audience can be people of ascertain age group, gender, marital status, etc. (example: teenagers, females, single people, etc.). Without knowing your target audience, advertising and the selling of a particular product can become difficult and expensive.
2.2 Introduction to Advertising Industry
An advertising agency is an independent organization of creative people and business people who specialize in developing and preparing advertising plans, advertisements, and other promotional tools for the advertisers. The agency also arranges for or contracts for purchase of space and time in various media. An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.
Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.
Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s (AD), most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.
In 2011, spending on advertising was estimated at $498 billion worldwide. Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
2.3 Evolution of Advertisement Industry
Looking back on early times of advertising is fascinating. You can see how drastically this industry has changed and how the tactics, slogans and product images differ. It is very interesting to observe how a product or a service was promoted and used 100 years ago.
There are four very influential inventions that have shaped the media and thus the advertising industry - the printing press, radio, television and the Internet. The printing press made the wide dissemination of information with words on paper possible, mainly advertisements in newspapers and magazines. Selling material had to be created.
The first advertising agency, Volney B. Palmer, was opened in Philadelphia in 1841. By 1861 there were 20 advertising agencies in New York City alone. Among them was J. Walter Thompson, today the oldest American advertising agency in continuous existence.
Radio became a commercial medium in the 1920s. For the first time, advertising could be heard, not just seen. Soap operas, music, and serial adventures populated the new medium, and as radios appeared in virtually every home in America, sales of products advertised on the air soared. Advertisers rushed to write infectious advertising jingles, an art form that still has its place in the advertising.
Then television changed everything. Although TV was invented in the 1920s, it didn't become a mass commercial medium until the 1950s when the prices of television sets began to approach affordability. Print and radio had to take a back seat because, for the first time, commercials were broadcast with sight, sound and motion.
The effect of the television on the advertising industry and the way products were sold was remarkable. Advertising agencies not only had to learn how to produce these mini movies in units of 30 and 60 seconds, they had to learn to effectively segment the audience and deliver the right commercial message to the right group of consumers.
Cable television was the next great innovation, offering a greater variety of channels with more specific program offerings. That allowed advertisers to narrowcast. Before the advent of cable television, the networks attempted to reach demographics by airing at different times throughout the broadcast period. Soap operas were broadcast during the day to reach women, news in the evening to reach an older target audience.
As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising.
Marketing through the Internet opened new frontiers for advertisers and contributed to the "dot-com" boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, a number of websites including the search engine Google, started a change in online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users.
These new advertising channels were delightful for advertisers who wished to target certain audiences with specific interests, though less so for the networks who saw their share of ad revenue dwindle.
2.4 Types of Advertising Agencies
Full-Service Advertising Agency
A full-service advertising agency is generally a big size advertising agency having all departments, specialized people heading each department and numbers of subordinates under them. It has almost all major departments like – client servicing, account planning, copywriting, art direction, creative studio and production, media planning and buying, accounts etc. All big renowned advertising agencies are generally full-service advertising agencies.
Creative Boutique
Advertising agencies specialized in creative work are commonly known as creative boutiques. These agencies are not responsible for client handling, campaign strategy plans or media planning; they are solely responsible for the creative idea and its execution. Such agencies are relatively small and have only a few creative people like – copywriters, art directors, and creative heads.
Media Buying Agency
Media buying agencies are specialized in media planning, scheduling and buying. Such agencies are also known as agency of record (AOR). These agencies plan and select media, schedule advertisement release dates and time, and then buy media space/time from the publications/television or radio channels. Nowadays full service advertising agencies have a separate media wing, under a separate name, which operates as a media buying agency alone. Such agencies comprise of only media planning and buying specialized people.
Interactive Agency
Interactive agencies are those advertising agencies which specialize in digital new-age media of advertising communication. Such agencies prepare internet advertisements, sms advertisements, viral advertisements etc. Such advertisements are relatively new, highly interactive, innovative and challenging.
In-house Agency
Some big companies prefer to have their own in-house advertising agencies. Such in-house agencies solely work for the owner company, and not any other client. These agencies apparently look like any other full-service agency, but they work solely for the owner company. Such agencies are relatively small in terms of manpower. These in-house agencies are responsible for all advertising and marketing communication activities of the company. Many big consumer durable companies have in-house agencies.
2.5 Roles Performed by Advertising Agencies
Today advertising agencies are found in virtually every major city on the world and their role in stimulating economic growth is solidly established. To understand advertising, we need to examine the various roles performed by an Ad Agency.
I. Creative productions:
The creative efforts of the art director, the detailed analysis of the research director and the political understanding of the campaign director, are just a few examples of the many abilities of Ad Agency personal have to offer. A business organization or person will contract the services of an ad agency to help market a product. This function involves processing the information collected from the client and through research and designing communication material in the form of advertisements and other publicity material. This also includes planning creative strategies, copy or script writing, visualization, designing, layout, shooting of films, editing, giving music, etc.
II. Research:
The second function of an Ad agency is research. In order to distribute the message to the public successfully, the agency must first know all that it can about the product. One of the first jobs is to research the product and the company, one must learn, one possibly can about both. The research must even take one close to the heart of the firm’s inner operations. Ad agencies use research as a tool to test consumer reactions to products and services.
III. Distribution & Media planning:
The third important function of an ad agency is distribution. Here you decide what type of message you will create for the company and what media will be most helpful in sending this message to the public. On the basis of the media habits (access and exposure) of the target audience, agency people prepare a media plan. This plan includes which media to be used, which part of the media to be used, when to place the ads and for how long to place the ads, etc. media planners keep track of the viewer ship, listener ship and readership of all kinds of media.
IV. Monitoring Feedback:
By monitoring consumer feedback, a decision on whether to revise the message, the medium, the target audience or all of them can be made. Ad agencies are developing to reach the target audience. As information is the backbone of all advertising, to prepare ads, one requires information about the product, its competitors, the market situation and trends, information about the audiences (their likes and dislikes and media habits) also need to be collected.
In addition, many agencies also offer a variety of allied services. These include:
• Merchandising
• Public relations
• Organizing exhibitions and fairs
• Planning and organizing special events (event management)
• Direct marketing
2.6 Importance of Advertising Agency
Many of the firms have their own department of advertising whose aim to advertise the company’s merchandise and services to the potential buyers and make general consumers aware of different aspects of their brand.
While, on the other hand, many organizations depends upon advertising agencies for promoting their brands and services with are available under their roof for the consumers’ disposal. Organizations are supposed to pay a certain amount to those agencies for the promotion of their brand name.
Advertising agencies have expert consultants and executives to make proper strategies to promote your brands. They are always there to suggest, help and make most of your advertising cost by promoting your brand on right place by appropriate means at suitable time for apt duration.
Advertising, in fact, is proper promotion of the products not selling of item. By means of it organizations can give proper information about their brands to the costumers and consumers. Good advertising helps to increases sale and assist salesman to sale goods and services. It facilitates general people to buy advertised brands. Potential buyers are more interested in buying those brands which are advertised in an attractive manner.
Advertising can form a connection between company and customers. It won’t be wrong in calling advertising a mean communication between companies and their customers. Advertising not only gives a proper awareness of brands but a nice introduction of companies as well.
2.7 Origin and Development of Advertising Agency in Nepal
There are no records of any kind that tell us about the origin and history of Nepali advertisements. The earliest form of advertising may thus be taken as the trumpet blowing tradition of kings and maharajas to disperse royal messages. The advent of Mass Communication in Nepal can be said to have been through such official proclamations, which were usually accompanied by the use of musical instruments like drums or trumpets. The age-old oral tradition of promotion by vendors selling their wares in the market can also be taken as another early form of advertising.
Print
The roots of formal advertising can be traced back to a printed advertisement that appeared on the back cover of a book called Moksh Siddhi in 1919 B.S. The advertisement taken out by Manoranjan Press, Thahiti, promoted their various publications. The next instance of a Nepali advertisement on print is found in 1945 B.S. when Gorkha Bharat Jeevan brought out advertisements on the cover of Gorkha Hasya Manzari, published by the Gorkha Bharat Press, Banaras, India.
The start of Gorkhapatra in 1958 B.S. is not only a landmark in the field of Nepali media but can also be taken as the real start of Nepali advertising. While Gorkhapatra Sansthan can be attributed as having initiated regular print advertising, another publication major, Kantipur Publications deserves credit for taking print advertisements to another level through full color printing. The use of color opened up new possibilities, and as a result, major progress was made by the advertising sector.
Radio
Nepal got a taste of yet another medium of mass communication through the introduction of radio broadcasting in 2002 B.S. Instituted by Prime Minister Padma Sumshere and run by Kashi Raj Pande for a powerhouse of Nepal Electricity Corporation in Tundikhel, the service was shortlived, and was discontinued due to protest from other Ranas.
Regular radio broadcasting commenced on Magh 17, 2007 B.S. with the start of Nepal Radio (now Radio Nepal). It initially did not offer advertising services, and due to the lack of reliable records, the presence of advertising content in the later years cannot be ascertained. The real impetus for radio advertising however came after private FM stations came in operation in 2047 B.S. A new trend began with stations like Hits FM creating advertisements in house, and effectively mixing their program content with advertising content.
Television
With the start of regular TV transmission by Nepal Television on Poush 14, 2042 B.S., a new era dawned in the context of Nepali Media. But unlike print and radio, the ushering in of TV did not bring about any dramatic changes or growth in the advertising sector, possibly due to various resource and technical constraints.
The start of private TV channels have added to the choice of content before the viewers, but the medium is as yet a little charted domain as far as advertising possibilities and opportunities are concerned.
Advertising Agencies
With the national daily Gorkhapatra churning out advertisements on a regular basis, the advertising sector caught momentum, and the next major development came in the form of an advertising agency, Laxman Upadhaya’s Nepal Advertisers. The main objective of the agency was to publish flashy and attractive advertisements in the print media. Three years later, following in the footsteps of Upadhaya, Keshav Lamichane started Nepal Printing and Advertising Agency owned by Keshav Lamichane. This agency held the accounts of prime clients like Janakpur Cigarette Factory, Royal Nepal Airlines Corporation and Nepal Bank Limited.
The Future
The current age is one of convergence, and no medium is complete by itself, unless complimented by other media and technologies. The Nepali advertising sector, if it has to one of the future, has to look beyond petty interests, and move towards larger gains and ideals. Changes have to come in perception, work ethics, methods and technologies. The sector has moved ahead by leaps and bounds, but the situation is far from perfect. Professionalism is still lacking, and compromise, creatively and otherwise seems to be the rule of the day, due to the size of the market or the nature of the client and the general public.
The Nepali market is miniscule in comparison to other markets in the world, but it holds tremendous scope for improvement and growth. The Advertising statistics of Nepal shows that In 2010/11, spending on advertising was Rs. 4320 million. Nepali advertisements have broken free from the local realm, and stand tall amongst other international creative effort. Given the inherent constraints, Nepali advertisements are comparable, if not better, with international advertisements. The path ahead is challenging, but Nepali advertising is looking ahead.
The glimpse of advertising statistics of Nepal is provided in Annex I.
2.8 Challenges and Issues of Nepalese Advertising Industry
After the decade of 1990s, advertising has become a growing industry. The investment in the advertising sector has also increased. But still the Nepali advertising faces challenges for its development. The major challenges and issues are:
i. Lack in legal and ethical guidelines for advertising agencies and the private media.
ii. Lack in advertising educational institution.
iii. Impact of foreign advertisements.
iv. Lack special monitoring sector.
v. Lack awareness in people about the advertisements exposed to them.
vi. Impact of advertising in the content of news.
vii. Lack in government advertisements to the local newspapers.
viii. Industries have closed down due to Trade Union problems, so advertising is facing hardship.
ix. Lack proper execution of the out-door advertisement policy.
x. Lack research in advertising.
So, if the advertising industry is to prosper in the country, the above mentioned bottlenecks should be considered.
CHAPTER THREE
INTRODUCTION TO THE ORGANIZATION
3.1 Introduction of Prisma Advertising (Associate Ogilvy and Mather)
Referred to as one of the largest and most creative agencies in the country, Prisma Advertising has been in the forefront of professional communication management in Nepal. Active Since 1991 Prisma has celebrated 20 glorious years of its Operation. It operates with full service office based in Kathmandu. With a coveted list of blue chip clients, most of who are multi-national corporations, Prisma has effectively provided communication solutions as marketing support to plethora of brands and services.
Prisma carries its distinction with a 360-Degree Brand Stewardship approach on assignments. This means, we start with considering the assignment with a comprehensive approach and provide not only strategic solutions but also support with logistics for integrated implementation of the plan. To fructify such goals, naturally the agency annexes strategic partnership drawn among the proven players in specific operational areas to synergize the approach with supports on above the line inputs and below the line inputs, and providing marketing support logistics in market research, merchandising, consumer and trade promotions.
Prisma also has its share in providing communication support to a good number of social marketing product campaigns either directly or in association with strategic partners.
Some of the best known among them are –
• Nepal CRS Company – Female reproductive health & family planning products
• Nepal Fertility Care Centre – PSSN, SEWA under PSI/USAID contract
• Election Commission – voters awareness campaign, 1992 & 1997 elections
• Swiss Contact – SIPP Initiative
• Mother & Child Healthcare Program – Save the Children Alliance/USAID
• Valley Water Supply Board – ADB project in 2004-05
Prisma is an associate agency of Ogilvy & Mather Worldwide with access and involvement on projects of O&M client group. More importantly the association exposes the agency to extrinsic information, understanding and experience through the vast resources of O&M corridor in any region.
Prisma draws its strength from a convergence of a deep understanding of the task, backing it with a strategic approach to support brand marketing objectives and powering it with 100 percent involvement. The silver line of our achievements is our flexibility to work in strategic alliance with other specialized groups and bodies to impart logical benefits to clients’ market objectives.
Prisma has a team of 47 full-time personnel in areas of management, creative, media and merchandising support, besides an auxiliary support group of promotion and research personnel, quality suppliers, fabricators and printers.
3.2 Vision, Mantra and Promise
Vision
Prisma Advertising holds of a vision “To be most valued by those who value brands the most” by providing irreplaceable service to its clients, who believe in the power of brand.
Prisma’s Mantra
· Fresh, Tough-minded, Pragmatic, Creative, it’s all about the brand
· It is the brand mantra that Prisma holds.
Brand Promise
· Big enough to deliver
· Small enough to care
3.3 Brief Profile of Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications networks in the world. The agency services Fortune Global 500 companies including American Express, BP, Cisco, Coke, DuPont, Ford, Gillette, IBM, Johnson &Johnson, Kodak, Kraft, Lenovo, Mattel, Motorola, Nestlé, Unilever, and Yahoo!
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities. It is the part of WPP Group.
• Product offerings
– Communication Services
– Media Planning, Buying & Research
– Public Relations and Public Affairs
– Information & Consultancy
3.4 The Prisma Approach
Prisma has a unique approach towards advertising and marketing, which can listed as under:
• Programs with a focused, singular point-of-view
• Ability to think & deliver across all consumer touch points
• Fully integrated marketing communication solutions through 360° Brand Stewardship
• Keen focus on building brand relationship with the consumer
• In-depth understanding of company functions, inter-relationships
• Intimate knowledge of audience targets and their influencers
• Communication that conveys a message, and changes behaviours
• Tactics that produce coverage, lots of it
• Realistic budgeting and tight financial control
3.5 Different Department with its Function in Brief
Each department of Prisma Advertising looks after their own area of activities in order to achieve the agency’s objectives. Some of the major departments at Prisma Advertising are explained in brief:
1. Creative Department
The creative department is responsible for brainstorming, planning and combining ideas to create the actual advertisements. It is headed by creative director, who is responsible for overseeing and managing the overall responsibilities of the creative department. Copywriters, Visualizers, Graphic Designers work under this department. The access to this department was needed authorization
2. Client Servicing Department (CSD)
This department plays a major role in generating business and handling various accounts of Advertising Agencies. The Client Servicing department forms the link between the client and the advertising agency. This department is responsible for understanding the clients' needs and expectations. It is headed by Client Servicing Supervisor.
3. Administrative Department
This department is led by Administrative Manager. It is responsible for overall administrative and operation related jobs of the organization. It ensures that office works can be carried out with efficiency and effectiveness in the workplace.
4. Accounts Department
Accounts Department is looks after all the financial transactions of the agency. The agency has to keep up to date records of the monetary values that the company receives and ought to receive from the clients and Payment Company makes and ought to make to the different Medias and vendors.
5. Media Department
Media selects an optimum mix of media vehicles that will provide maximum visibility to the ads, resulting in maximized sales of the client's products. The media planner must have a thorough understanding of the client's products, target customers and their buying patterns along with knowledge of each media vehicle.
6. Below The Line Department (BTL)
BTL is responsible for all the advertising matters including the hoarding boards, pamphlets, brochures, DPS, visiting cards, calendars, flares, etc. It generally handles all the matters which don’t come under the A/V media and Print media.
7. Public Relation Department (PR)
PR builds and protects brands. It looks after challenges and opportunities relating to growth, capital-raising, ally development, employee communications, government access, issues and crisis management, leadership positioning, media relations and business development. The PR Department keeps an up-to-date record of the ads published in different mainstream newspapers.
Typical Workflow in Prisma has been demonstrated in Annex II
3.6 Major clients of Prisma Advertising
The key clients, Prisma caters its services to, are:
1. Bajaj
2. Bottlers Nepal Limited
3. Jagadamba Foods
4. Johnson & Johnson
5. KIA
6. Kailash Bikash Bank
7. K L Dugar Group
8. Samsung
9. Western Union Money Transfer
3.7 Organizational Structure
Figure No. 3.1 Organizational Structure of Prisma Advertising
Management Team
The team of Prisma is headed by Mr. Ranjit Acharya, CEO and Owner of the agency. Prisma has a fully dedicated team of experienced Professionals working under him.
3.8 Major Products and Services of Prisma Advertising
3.8.1 Advertising
Like any other fully servicing Advertising agencies, Prisma also caters the service of advertising to
Television Advertising
The agency has the best of a team to deal with the clients need for TV advertisement. The television being the most effective media to communicate the clients’ message to the prospective customers holds a great importance to the agency as well. The agency has tied up with major television channels with high visibility for this purpose. Some of the highly noticed TV ads are Bajaj choot ko loot, Sprite Bato Clear Chha, Kailash Bikas Bank etc.
Print Advertising
Print advertising is another major form of advertising service provided by the agency. Various top rated Newspapers and Magazines are selected to reach out the message of the clients to their prospective customers. The message is generally conveyed through the pictures or the graphical works or the combination of both. Some of the highly noticed Print Ads by Prisma are Sangini Teen Mahine Sui, Samsung Mad for Each Other, etc.
Radio Advertising
Prisma has been quite good with its Radio Advertising campaigns. The agency’s copywriters focus on the needs of the clients while preparing the radio advertisements. Generally the radio advertisements are in the form of jingles with the desired message incorporated within it. Popular FM radios inside and outside are selected to reach the target audience. Some of the highly recognized Radio Advertisements are: Sprite bato Clear Chha Challenge, Nano Noodles, etc
3.8.2 Marketing and Promotions
The Agency carries out various marketing and promotional campaigns for its clients. The agency in coordination with its clients tries to find out the best possible way to reach its target customers. This increases the possibility to reach out to the prospects. Various sales promotional techniques and tools can be used to maximize the sales figure of clients. For instance, Prisma carried out extensive marketing and promotional activity for Sprite titled Sprite Bato Clear Chha Challenge.
3.8.3 Market Research
The company conducts the various types of research for the benefit of its clients. The agency conducts both minor as well as extensive research to know about the market situation of clients’ products or services. The agency also carries out consumer research to know about the consumers’ response towards certain products and services. It uses modern methodology and techniques to carry out the research. It gathers information regarding industry, competition, customer product or service; as well as presenting findings in verbal/written form with recommendations
3.8.4 Public Relations
The PR department maintains daily entries and records of the advertisements published by its clients. Also, it maintains a record of the advertisements of the client's competitors for the following purposes:
• To keep track of competitors actions and strategies
• To analyze how the competitors are implementing the strategies
• Allows for benchmarking
• Provides the agency an opportunity to plan and execute accordingly.
The entries are recorded as per date, Newspapers name, Placement of ads, Product Specification, Color, Tagline, Size, Total CC, Rate CC and the Total amount. Similar is the process for entering competitor's advertisements.
3.8.5 Events
Prisma’s professional in-house event management team has extensive experience in organizing a wide variety of events. The events are managed according to the desire and budgeting specifications provided by the clients. Cost effectiveness is ensured. The types of events include:
• Conferences
• Exhibitions
• Seminars
• Workshops
• Briefing sessions
• Roadshows
• Product launches
3.8.6 Visual Merchandising and Displays
This is one of the major services provided by the agency. Visual merchandising and Displays is handled by BTL Department. The agency caters to the need of clients in coordination with the vendors who prepare the merchandise and displays as needed by the clients. It is regarded quite important as it directly has an impact on brand identity. All the advertising matters including the hoarding boards, pamphlets, brochures, DPS, visiting cards, calendars, flares, etc. which don’t come under TV, Print and Radio Advertising come under this.
3.8.7 Other Services
Consumer Education Programmes
It conducts various consumer education programmes to provide the proper knowledge and idea about Clients product and services.
Conference and Meets
The Agency conducts various conferences and meets in order to enhance the clients media exposure, enhance the horizon of the network.
Contests
Contests of various types are carried so that the customers of clients are connected with the offerings of the clients.
Consumer & Retailer Contact Programmes
It also carries out Consumer & Retailer Contact Programmes where they can have direct interaction with each other, find out the problems, queries and reach to a solution.
Prisma’s Service sketch has been illustrated in Annex III
3.9 Areas of specialization
The areas where the agency holds specialization and expertise are given as under:
• FMCG Product advertising
• Corporate & Finance
• Strategic Marketing
• Consumer durables marketing
• Service Marketing
• Public Affairs
• Social Communication & Marketing
3.10 Other Key Institutions in Nepalese Advertising Industry
Though there are 178 Advertising Agencies listed as the members of AAN, there are certain key players in Nepalese Advertising Industry along with Prisma. Some of the major ones are listed below:
• JWT
• Welcome Advertising
• Ad Factor
• Max l’agence
• Business Advantage
• Multinational
• V-chitra
• Outreach
• Prismark Marketing
• Ad Avenues
• Aptitude
• Key Advertising etc.
3.11 Award and Achievements
During its operation period Prisma Advertising has been successful in achieving following awards and achievement:
• Prisma is the only advertising agency in Nepal to have won the coveted Bell ringer Award in the year 2000.
• Prisma also bagged 5 out of 10 awards in CRITY AWARDS organized annually by Advertising Association of Nepal (AAN) in the year 2061, winning 4 category awards and the Best Agency of the year award too.
• Prisma bagged Best Agency awards in CRITY AWARDS organized annually by AAN in the year 2062 too.
• Prisma bagged Best Agency awards third in a row in CRITY AWARDS organized annually by AAN in the year 2063
• Prisma bagged Best Agency awards fourth in a row in CRITY AWARDS organized annually by AAN in the year 2064-65.
• Prisma was awarded an ABBY Award in the year 2007 for the public service campaign "What Do You Want" aimed at promoting child education. This is one of the most prestigious advertising awards in the SAARC countries presented by Ad Club of Bombay.
• Prisma was awarded The Himalayan Times Pegasus Critics Choice Advertising Award in the year 2007.
CHAPTER FOUR
ANALYSIS OF ACTIVITIES DONE
Being a part of Prisma Advertising for Eight Weeks as an Intern was great opportunity to learn about the Advertising Sector. The internee’s work in Prisma Advertising started from “Client Servicing Department”. The internee was initially placed in CSD and was assigned with the job of assisting a small research on TANG consumption where he learned the basics of research. During the internship period, the internee presented himself with full zeal, confidence, and discipline. The internee was placed under the supervision of Mr. Sharad Shahi, Senior Supervisor, CSD. The internee was able to work with an ease in a fully supportive environment.
The internee learned how the theoretical knowledge that we learn in college is practically applied. At beginning it took the time to learn and being familiar with the environment, but the kind cooperation and help from the seniors made it easier for me. The environment was really motivating. As the internee is preparing the report on Client Servicing Department, let’s start this section with the introduction of Client Servicing Department of Prisma Advertising
4.1 Client Servicing Department
This department works with clients to identify the benefits a brand or product offers, to whom it should focus its message (the target audience), and the best competitive position. Then they develop the complete promotion plan. Client Service Providers learn about the target customer – their wants, desire, fears, and goals. After all this department acts as the clients’ representative at the agency.
The Client Servicing Department is the link between the ad agency and its clients. Depending upon the size of the client and its advertising budget one or two CSEs serve as liaison to the client. The CSE’s job requires a high degree of diplomacy and tact as misunderstanding may lead to loss of the client. The CSE is mainly responsible for gaining knowledge about the client’s business, profit goals, marketing problems and advertising objectives.
The CSE is responsible for getting approved the media schedules, budgets and rough ads or storyboards from the client. The next task is to make sure that the agency personnel produces the advertising to the client’s satisfaction. The biggest role of the CSE is keeping the agency ahead of the client through follow-up and communications.
Functions of Client Service Departments
• Determine needs and requirements of clients
• To know the usefulness of client’s product
• To find attractive side of client’s product
• To work as the bridge between client and agency
• To know about the key competitors and their strengths & weaknesses,
• To monitor the total work as if the work is finished within the given time.
It is the job of the people within the CSD to keep the work flowing into the agency, by establishing good relationships with clients and constantly keeping the temperature of the work being done. When a client relationship starts to go sour, for whatever reason, the members of the CSD will know about it before anyone else. It is their job to be proactive and maintain a good working relationship, because, with clients, there is no agency.
Prisma Advertising constituted of two senior supervisors heading the Client Servicing Department. Internee worked under the direct supervision of Mr. Sharad Shahi and was also guided by Mr. Dipu Lama, (Sr. Supervisor, and CSD).
Figure No. 4.1 Structure of Client Servicing Department
4.2 Major Activities Performed
Though the internee was placed under various departments, the major works were done for CSD. The internee was assigned with the responsibility of completing the works directly assigned by the Client Servicing Supervisor himself as well as the works assigned by the CSEs of various clients.
4.2.1 Works Directly Assigned By Client Servicing Supervisor
I. Conducted research on Media Habits
The internee conducted the research on media habits of prospective coke Consumers. The Senior Supervisor of Client Servicing- Mr. Sharad Shahi himself assigned the task of conducting this research. This research was conducted to study about the media preferences that prospective coke consumers have. Bhagya Gurung, internee’s friend who also was an internee at Prisma and assisted in carrying out this research. This research was conducted over 200 respondents. The questionnaire was used as the survey instrument, where the question was closed ended.
The questionnaire of the research has been presented in Annex IV. Methodology, sources of data and demography of the respondents are shown in Annex V.
Findings of The Research
The Research traced out various findings regarding the media habits of the prospective Coke consumers.
A. TV Viewership Frequency
• Everyone interviewed during the research watched Television. No respondents said that they never watched TV, which clearly indicates the significance of TV as the medium of reaching the probable customers.
Figure No. 4.2
B. Programs Viewed on TV
• “Old Generation Programs” like Talk shows, News, Travel Shows, and Documentaries were highly favored TV programs among the youths as well.
• Besides, people have high preference towards Musical programs, movies, and sports related programs.
• People opined that KTV’s program is more qualitative than that of NTV.Programs like Tito Satya, Jiire Khursani, Meri Baassai, NTV News have highly preferred NTV Programs.
• Call Kantipur, News, Gharbheti Baa, Sajha Sawal were highly preferred KTV Programs
• Prisma uses the primetime programmes to air its Ads, the ads are effective when placed during the shows listed above
C. TV Viewing Time
• Most of the people watched Television at evening and night time. This indicates that the major advertisements should focus on the given time periods, i.e. evening and night.
D. Channel Preference
• People locally from Kathmandu had a high preference towards English language channel, whereas people from the other parts of the country had preference towards Nepali language channels.
• The Advertising Agencies also use the Hindi channels and English channels for the purpose of Scroll Ads.
E. Activities during Commercial Ads
• People only watched ads if they are interesting.
• Humorous ads are generally watched to other normal Ads
• People watched new Ads
• Indian Ads were regarded to be more interesting and creative
• People opined that Nepali ads are monotonous and uninteresting
• Most of the people used Commercial ads for Toilet breaks
F. FM Radio Audience and Preference
• People preferred to listen to the FM Radio for news and musical programs
• Kantipur FM, Hits FM and Image FM were highly preferred FM Radio stations
• Besides the FM Stations mentioned on the research questionnaire, other stations people also listened to included: Ujyalo 90 Network, BBC (Nepali Sewa), Gorkha FM, Youth FM, Capital FM, etc.
G. Radio Listening Time
• There is no fixed time of listening to the FM Radio
• Also, people listen to FM radio during load shedding period to pass time
H. Program Preference on FM Radio
• Musical programmes: Hindi and Nepali followed by news were the highly listened programmes
• Other programs people listened to included: English songs programs, Talk shows, Phoning programs, Game shows
• Prisma uses various popular programmes in FM Radios to broadcast its advertisements. Ads for BNL, Western Union Money Transfer, Nano noodles, Bajaj are highly played via FM
I. Print Media Viewership
• The majority of the people are accustomed to print media. This is the major sector in media where the advertisement expenditures are contributed.
J. Newspaper and Magazine Preference
• Kantipur, THT, Kathmandu Post and Nagarik were preferred by respondents
• Other Newspapers read by the respondents include: Karobar Dainik, Aarthik Abhiyan, Gorkhapatra
• Wave, Nepal, Boss, Nari, ECS living, etc were highly preferred magazines
• Other magazines read by youths also include: Folio, Himal, Saaptaahik, etc
K. Preferred Newspaper Segment
• Sports segment is closely followed by male respondents. Football and Cricket updates were sought after by this group of respondents
• Politics and Variety shared the place, followed by Horoscope, Business, and International
L. Internet Surfers
• With the development of communication sector the number of people acquainted with the internet is increasing, almost all of the urban youth surf internet
• With growing popularity, it has also presented itself as the powerful medium of promoting products and services
• Products targeted to trend following youths can be marketed through these sites.
M. Nepali Websites Frequently Visited
• News portals top the list of Nepali sites. E-kantipur.com topping the chart, followed by nagariknews.com, onlinekhabar.com, and nepalnew.com
• Online shopping sites like muncha.com, thamel.com have also left its mark
• Entertainments portals like khattam.com, kgarira.com, fursad.com, mysansar.com etc., follow cybersansar.com, leader in its category
N. Outdoor Ads Visibility
The majority of people stated that they noticed the hoarding boards of various products but all of them who noticed the ads could not recall all the noticed ads.
O. Memorable Hoarding Boards and Hotspots
Figure No. 4.3
• Ncell topped the list, followed by the Royal Stag, Coke, and Pepsi
• Other Hoarding boards remembered by the respondents include Bajaj, Sunsilk, NTC, UTL, Vaseline, Gyan Chakki Aata, Wai Wai, Standard Chartered Bank, Volkswagen, Omega, Rado, etc.
P. Hoarding Board Hotspots
• Prisma places hoarding boards of various clients like BNL, Bajaj etc in core commercial areas
• Major Places where people generally noticed the Hoarding boards are:
Thapathali, Teenkune, Kumaripati, Baneshwor chowk, Maitighar, Old Buspark, Kamaladi, Tripureshwor, Jamal, Pulchowk, Putalisadak, Chakrapath, New Plaza, Teku, Lazimpat, New Road (Saalik), Bouddha, Balaju Chowk, Sohrakhutte, Naxal chowk, Ratna Park etc.
These are the findings generated from a small number of people so the data and information pooled out from it may not be 100% correct. It only shows the glimpse of the general media habit. Prisma uses numbers of researchers like this to generate effective and economical media planning for its clients.
II. Data collection about the Nepalese Airlines Companies
The internee collected the data about the Nepalese airlines companies providing domestic airlines services. The data was generally collected from the secondary source where the internee used the internet for task completion. Various websites including the official sites of the airlines companies were visited to know about them. Their brief profile, fleet information, and destinations were the major concerns.
III. Assisted in conducting consumer research for TANG.
It was the initial job carried out by the internee, where the job was to assist another internee to carry out the consumer research on refreshment drink TANG. The research was carried out to find out the consumption pattern of TANG. The internee assisted in filling the questionnaire, data entry, report preparation, taking photographs of various outlets visited and placement of TANG there.
IV. Assisted in research about Pashupati Paints
The internee also assisted the research on the market presence of Pashupati paints, focusing mainly on Pashupati Paints’ Luxuria Emulsion and also assisted in conducting consumer research on the usage of House Paints which was also done in accordance to the prior research about Pashupati paints. The assistance was limited to questionnaire filling, data entry here.
V. Assisted in research regarding effectiveness of Schemes
This research was focused on finding out the effectiveness of the various schemes and offers placed by various motorbike companies. It was aimed to find out whether the schemes are generating a positive response or have an indifferent impact over the customers. Random sampling was done and respondents were asked various questions relating to the schemes.
4.2.2 Works Assigned By Clients Servicing Executives of Different Clients
Bottlers Nepal Limited
I. Maintain the correspondence database
The internee assisted the Clients Servicing Executives of BNL by maintaining the correspondence database. Mr. Bigyan Gupta, CSE of BNL assigned the task of maintaining the database. The internee had to check all the emails sent to his official mail id and had to enter the subject and theme of the message in the database, which included the size and quantity of the advertising material.
II. Evidence Gathering
The internee was assigned the task of gathering the photographs of various products of BNL that were available in the market. Places like Bhatbhateni Departmental Store, Minimarts, and small retail stores were visited for this purpose. The evidential photographs collected were forwarded to the clients.
III. Data Collection
Gathering of data related to the reach of mobile telephones and mobile internet access in Nepal was also done. The data collection was aimed to find out the probable users of mobile internets like GPRS service, which could be used for internet marketing of BNLs products.
IV. Documentation and minor report preparation
The internee also documented the gathered information and provided a brief report to the CSE. The report prepared under this heading was not in a concrete format and was not used for the official purpose.
V. Calendar preparation
CSE of BNL Ms. Suprabha Shrestha assigned the task of preparing the calendar for the year 2012 and 2013. The calendar was prepared including all the events that are generally noticed and celebrated by the youths. The calendar was used to derive plans regarding future campaigns of BNL.
VI. Calculation of BNL’s competitors’ Print Advertisement Expenses
The internee was handed over a task to calculate the BNL’s Competitors’ Print Advertisement expenses made over 7 months i.e January to July. The Real turned out to be aggressive marketer by spending Rs. 20,726,900 followed by Pepsi which spent around Rs. 3,043,800 which was then followed by Slice, which spent Rs. 1,758,900 only. The internee had to go through the database prepared on the competitors for the findings.
Jagadamba foods
I. Tracing out the competitors’ products
Swornima Rajbhandari, the CSE of Jagadamba foods and was involved in the campaign for Jagadamba Food’s Nano Noodles. She assigned the task of tracing out the competitors’ product in the market, i.e., newly introduced noodles. For this purpose internee visited various departmental stores and retail stores.
II. Taking the evidential photographs to show to the clients
The internee also took evidential photographs so as to present it as the evidence to the client. Though it is necessary for the agency to take these types of photographs as a tool, the internee was handed with a very old model of digital camera, which made the work tough. Photographs of various noodles including RumPum 10, Wai-Wai Zing, etc were taken.
Johnson & Johnson
I. Preparation of Presentation
CSE of Jhonson & Jhonson, Karishma Singh handed the job of preparation of PowerPoint presentation based on the research report by Sudeep Shakya an MBA Student from Pubanchal University. The research was carried on Johnson & Johnson’s Clean & Clear facial cleansing products. The presentation was aimed to assist the CSE during the meeting with the client
4.3 SWOT Analysis
SWOT analysis is one of the major tools for analyzing organizational internal as well as external environment. The internal environment provides strength and weaknesses whereas the external environment possess opportunities and threats to the organization. Thus, the organization uses its strength to grab opportunities and minimize threats. Most of the organization uses this tool to formulate plan, policies, and strategies for achieving goals.
The SWOT analysis of Prisma Advertising can be done as follows:
4.3.1 Strengths
• Highly experienced, efficient, hardworking, professional and friendly staffs
• Association with Internationally recognized Ogilvy & Mather
• Diversified product and service offered
• Better the image and established the brand name in the market.
• Quality work culture leading to superior and prompt service
• Has won the only two international advertising award for Nepal
4.3.2 Weaknesses
• Lack of efficient performance appraisal system
• Employee Turnover
• Inertia in Client Expansion
• Workplace Disorders
4.3.3 Opportunities
• Increase in the mediums and options of communication (Mobile phones, the internet, blogs, networking websites)
• Opportunity to enter into the new and profitable segment of the market by expanding its networks (electoral advertising, social causes, personal, property advertising, etc)
• Opportunity to attract large companies as clients by promoting its brand name and goodwill in the market.
4.3.4 Threats
• Vandalizing trend of Trade Unions
• The creative employees of leading ad agencies coming out and starting their own.
• Tough and unfair competition
• Vendors boutique agencies offering ad-hoc and short-term services
CHAPTER FIVE
CONCLUSION AND LESSON LEARNT
5.1 Conclusion
The economic reform initiated by the government more than one and half year decade ago have changed the landscape of several sectors of the Nepalese economy including Advertising sector. Despite the decade’s long conflict and political insurgency, this sector has continued to grow. Though the political insurgency and Trade Union issues have hit the backbone of Nepalese economy, the Advertising sector has maintained its growth at the steady level. But it may be too late if the situation goes on like this, the government should to make necessary arrangements regarding the hassle free operation of existing industries and strengthen the security system to attract FDI, which is a must for the growth of Advertising sector. It is also necessary to monitor the advertising industry properly and enhance competitiveness with a strong and credible regulatory.
Working at Prisma Advertising gave me an opportunity to gain valuable insights into the working of a real organization. The experience at Prisma will surely guide the internee in future career path. The internee is grateful and proud to have had worked in a reputed organization like Prisma. During the course of internship the internee has learnt a lot of other aspects other than normal chores such as to socialize with the people, to deal with the senior staffs to make the working environment cozier and friendlier, and has also learnt that the behavioral issues are most important inside the organization
During the internship period, internee initially worked in Research section of Client Servicing Department. This department has helped internee to gain knowledge about research basics, the methodology used and the use of various tools and techniques to find out the best data as possible. The internee was taught various skills related to research. The activities that are performed in this department also include the tasks that were assigned by the CSE’s of various clients. The internee was mostly engaged in the works related to BNL and assisted the CSE of BNL in the possible ways like gathering data, preparation of correspondence database, preparation of calendar, calculation of competitors ad expenses etc.
Similarly, internee also worked in PR Department, in this department learned about scanning and documentation of advertisements by Prisma and its competitors and tracing the news and media coverage of clients as well as competitors etc. Although, this department is related to dealing with clients and media people, interne didn’t get an opportunity to directly interact with the clients as well as media representatives.
Likewise, interne worked in Media Department to learn about the process of using various Medias for advertisement purpose. Though the internee was not directly involved in any media related works, the internee was able to learn about the basic media planning made for the clients. The media work was categorized into Print, Television, and Radio, and zest about the working of all these was gathered.
During that period, internee found that Clients are the key focus and greatest asset of the Agency. Thus, the Agency always focused on maintaining a long-term relationship with the client and retaining them by providing better services. Employees are directly linked with these clients so the employee must behave in the decent and peaceful way. Similarly, proper coordination and cooperation among the entire department is needed for growth of the organization.
5.2 Lessons Learnt
During the period of internship at Prisma Advertising, the internee was cooperatively guided by all the staffs for gaining in- depth banking knowledge. The learning environment of Prisma was pleasant and outstanding. Therefore, the major lessons that are learned during internship can be listed as under:
• Learnt that real working environment and practical exposures are quite different from the theoretical knowledge that we have learned in the classroom.
• Learned the working procedures of Client Servicing department, PR Department, Media Department and BTL.
• Learned the process of typical workflow in the advertising agency.
• Learnt basics of media planning and how the money of client is invested to generate the best possible outcome, i.e. increased brand awareness, brand value and increased sales which in turn create profit maximization.
• Learnt that the clients are the greatest assets of any organization. So, the organization should focus to maintain favorable relationship with them
• Learnt that cooperation, coordination and interconnection between the different departments of an agency are needed for smooth functioning.
• Learned that team spirit is the powerful tool to solve problems.
• Learnt various type of skills i.e. communication skills, leadership skills, presentation skills, interpersonal skills, research skills etc. are essential for a professional career and to be a successful person in the advertising industry.
• Learned that technology is one of the major factors to minimize the operational cost and increase the efficiency.
Lastly, Prisma Advertising is an excellent institution in terms of their product and services. Prisma is one of the most promising Advertising Agency today with an unmatched history of operation in Nepalese scenario and has an opportunity to increase their market share and by improving their clients’ satisfaction by overcoming their weakness and doing their best to retain quality services.
1 comments:
Write commentsthank you but i needed activities done part and i cant copy paste it in my report.
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